ContentTECH Summit 2020

Editorial Building Blocks: Creating the Airstream Supply Company

In August 2020, Andrew and Jay presented a case study of how the use of block editors changed the game when creating Airstream Supply Company. This is a collection of all the resources they mentioned along with links and citations for further exploraton.

Andrew Cafourek

Managing Partner

Lat Long


Jay Cullis

Content Manager



All of our slides can be downloaded here.

You can get a taste of the new Gutenberg editor with this interactive online demo or read more about it here.

In-line content editor examples can be found when editing a post on both Tumblr and Medium.

We've made a short demo video of the Gutenberg editor in action.

If you're using Drupal, you can find blocks that can be used for bith WordPress and Drupal at There is also a project called Drupal Gutenberg aiming to bring the entire Gutenberg experience to the Drupal platform.

Editor.js is an open source platform for adding block editor capabilities to any product. is a great collaboration tool totally focused on organizing information with blocks.

To see Airstream Supply Company in action visit

We built many custom blocks for the site and you can rewatch Jay's video walkthrough of some of our favorites anytime. The video can be found here using the password "airstream".

Check out the Round Trip: Joshua Tree story we talked about and get inspired by some of our other favorite destinations as well.

There are numerous plugins out there for adding useful blocks to your site. A few of our favorites are:

Page 5 ASC Editor
ASC overview


Lat Long: Building Digital Tools For Important Work

It's an exciting new era for content management and if our team can be of help as you look to the future, just send Andrew a note at

Our starting point is web development. Every project begins with a digital mission, such as an informational marketing site, a widely functional consumer web application, an internal reporting tool or something totally new. We explore every idea and opportunity with you and bring the best to life through design, prototype, development and launch.

We reach beyond a typical development agency as our team's diverse startup and entrepreneurial experience is dedicated to creating the best version of your bold new undertaking. We step past the confines of digital development, see the pathway toward making your project a business and drive the internal and external efforts to see it through. 

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