Who We Are
About
We follow trails and lead industries
Lat Long is a boutique product development agency founded on a shared passion for exploration. We’re a team of avid travelers, bringing our global inspiration to every build. All of our digital experiences deliver the thrill of discovery, creating meaningful connections between brands and their audiences.
Behind the Name
Lines of latitude & longitude are universal
These lines are human-made descriptions of the Earth that have fueled exploration, discovery, and a wider understanding of our place in it for centuries. When these lines converge as a comprehensive grid, every intersection unlocks a world of possibilities.
How We Work
Our process is rooted in our passion for exploration
Even the simplest projects need a clear way forward. That’s why we’ve designed a watertight, 8-step process that leaves room for flexibility. We’ll create a custom project roadmap that meets your milestones and charts your journey to success.
1. Business Analysis
We go beyond designing and building products. We immerse ourselves in your day-to-day, uncovering insights to propel your business forward.
2. Define
We’ll work with you to define exactly what we’re building based on your unique goals and priorities.
3. Strategize
We break ground, exploring new ideas and testing hypotheses of how to achieve your business goals.
4. Research
Our design team searches far and wide for examples and inspiration while crafting and testing bespoke interface ideas.
5. Design
Starting with sketches, we map out a proposed structure. With each revision, we refine the visual and interactive design.
6. Develop
Instead of building an entire project at once, we break it into agile sprints to gauge progress and offer full visibility.
7. Test
We like to show incremental progress and ask for feedback at the end of each phase so we can make small adjustments.
8. Integrate
The best part of every project is the official launch, but first we ensure the product complements your business and process.
We Don’t Compromise on Craftmanship
Our quality is off the charts
Site maintenance and support is just as important as the launch of your product. We always fix our own bugs at no extra cost and there’s no time limit. This is part of our ongoing commitment to quality and one of the reasons our clients know they can rely on us for continued support.
Leadership
Say hello to the savvy world travelers behind Lat Long
Andrew Cafourek
Managing Partner
Last Seen: 40.72° N, 73.99° W
Andrew has spent the past 15 years helping brands adapt to new environments. A founding member of WPP’s first social strategy team, he crafted the first social engagement plans for premier brands like Nokia, Land Rover, Ford and Unilever. Within a Gannett-backed startup, he helped classic titles like Parents Magazine, Honey Magazine and Better Homes & Gardens transcreate their content for the digital world. Andrew was founder and CTO of Alumni Spaces, building publishing, fundraising and data tools for higher ed institutions like UNC, Mizzou, Virginia Tech, Clemson and many others. Andrew oversees the technical side of things at Lat Long while exploring the world and pushing git commits from over 20 countries.
Nick Trusty
Managing Partner
Last Seen: 40.73° N, 73.99° W
A graduate of the University of Missouri, Nick began his career as an agent with the Agency for the Performing Arts. Since then, Nick has immersed himself in the production of exploratory digital tools, spearheading processes for all Lat Long projects. Nick leads the project management efforts at Lat Long, including talent sourcing, resource planning, QA testing and overall product strategy from start to finish. Based in Brooklyn, Nick is an outdoor enthusiast, often escaping the city to chase an adrenaline rush, either hiking or snowboarding in the mountains.
What We Do
A Bird’s-Eye View of our Expertise
This is where unmatched agility meets expert digital craftmanship
We offer an arsenal of services across business strategy, innovation consulting, custom product design, and technical development. From web and mobile to e-commerce and enterprise, we create one-of-a-kind experiences for some of the world’s boldest brands.